After reading this chapter on public relation I got a better understanding of what media relations actually means and how is it implied. Media relations is known by the fact that it can be seen – that would mean when the PR team deals with media the outcomes can be seen. Media relations are performed while handling a crisis or contacts are required with the media to sponsor a special event or getting full media coverage. Media relations also might mean dealing with media personals or even national events. One important fact that the chapter pointed out is that media dose have power and it should never be used in a wrong way also it should never be under-estimated.
Media seems to be all about how much monopoly a company has over a certain public. Bug businesses having more power over the public would mean having more control over what the public know. But this has also lead to debates about cross-media ownership and even foreign-ownerships, the debate would be about how much media is ok for just one company to control. This has usually resulted in wanting diversity, regulations and technological coverage to be included. Although there are not many players but still media seems to grow in both publications and the broadcasting segment.
In the 1900s Habermas stated that ‘PR has become one of the most important influences on journalism as it is now practice. I believe that is true as more and more news stories have had some involvement with the PR teams. But as I found out PR is not only the ones influencing the media, media also influences the way PR is dealt with. Research needs to be done to be able to stay up to date with the current happenings around the town, nation or the industry. To be able to do this media monitoring is needed which can be done by reading, watching or even listening to the media everyday. The relationship between media and the PR is about having to be able to help each other.
Simple facts that make news:
Impact, conflict, timeliness, proximity, prominence, currency, human interest, the unusual and last but not least money.
if a PR practitioner is dealing with the media it is very important to know that media in particular. This would mean knowing their deadlines; there is no point having braking news if the PR team is not able to meat the guidelines of that media outlet and cant reach the in time to make it into the 9’o clock news. It is also very important to know who is in the media department; such as the editor and chief photographers or even the reporters. Different media rep. have different styles it should be known by the PR team what type of what is their style and what do they like dealing with before storming them with a story. It is vital to know the target audience, no point writing a juicy celebrity gossip for 4 year olds. There are many media tools available PR teem should use these communication methods to deal with the different media reps that they deal with in their day to day work. There are media kits which includes fact sheets, background information, feature articles and profiles this helps the job to be easier so that there is no need to start from scratch.
Last media relations point that the chapter talks about is media conferences. This allows the press to have a better idea about a story or have further information out to the media. It gives details about whom to invite to the conference, where to hold it, how to invite the press, and when to hold the conference.
The relation between media and the PR department is a curtail element. To deal with media the PR practitioners should be up to date with current happenings; they also need to use their interpersonal skills to deal with the media. but the most important attributes to having a successful relation is to plan, organize, and having a good grip over writing.
Media seems to be all about how much monopoly a company has over a certain public. Bug businesses having more power over the public would mean having more control over what the public know. But this has also lead to debates about cross-media ownership and even foreign-ownerships, the debate would be about how much media is ok for just one company to control. This has usually resulted in wanting diversity, regulations and technological coverage to be included. Although there are not many players but still media seems to grow in both publications and the broadcasting segment.
In the 1900s Habermas stated that ‘PR has become one of the most important influences on journalism as it is now practice. I believe that is true as more and more news stories have had some involvement with the PR teams. But as I found out PR is not only the ones influencing the media, media also influences the way PR is dealt with. Research needs to be done to be able to stay up to date with the current happenings around the town, nation or the industry. To be able to do this media monitoring is needed which can be done by reading, watching or even listening to the media everyday. The relationship between media and the PR is about having to be able to help each other.
Simple facts that make news:
Impact, conflict, timeliness, proximity, prominence, currency, human interest, the unusual and last but not least money.
if a PR practitioner is dealing with the media it is very important to know that media in particular. This would mean knowing their deadlines; there is no point having braking news if the PR team is not able to meat the guidelines of that media outlet and cant reach the in time to make it into the 9’o clock news. It is also very important to know who is in the media department; such as the editor and chief photographers or even the reporters. Different media rep. have different styles it should be known by the PR team what type of what is their style and what do they like dealing with before storming them with a story. It is vital to know the target audience, no point writing a juicy celebrity gossip for 4 year olds. There are many media tools available PR teem should use these communication methods to deal with the different media reps that they deal with in their day to day work. There are media kits which includes fact sheets, background information, feature articles and profiles this helps the job to be easier so that there is no need to start from scratch.
Last media relations point that the chapter talks about is media conferences. This allows the press to have a better idea about a story or have further information out to the media. It gives details about whom to invite to the conference, where to hold it, how to invite the press, and when to hold the conference.
The relation between media and the PR department is a curtail element. To deal with media the PR practitioners should be up to date with current happenings; they also need to use their interpersonal skills to deal with the media. but the most important attributes to having a successful relation is to plan, organize, and having a good grip over writing.
2 comments:
"if a PR practitioner is dealing with the media it is very important to know that media in particular. This would mean knowing their deadlines; there is no point having braking news if the PR team is not able to meat the guidelines of that media outlet and cant reach the in time to make it into the 9’o clock news. It is also very important to know who is in the media department; such as the editor and chief photographers or even the reporters."
I agreed with what Maleeha had mentioned here. It seems that PR practitioner are always meeting deadlines but still, have to make sure that what they wrote in the news or media release have sufficient informtaions. It is also important to know the newsroom hierarchy, of who to submit their article to, through the right medium.
If quoting a scholar such as Habermas, or refer to your readings, you need to provide correct attribution.
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