chapter 13

In this weeks chapter I learnt a lot about the sponsorships of event and how close the public relation practitioner’s work towards achieving the target they set from the vents.

Sponsorship is something that organisations use as tactics to achieve their goals for growing their goodwill, trust bank, communication values and developing strategies of alliances with key connects.

Sponsorship would be an expensive tool to use but the result is that it will give high goodwill. To so a sponsorship event means that they would be getting an exclusive privilege to that particular brand.

There are basically 3 types of sponsorship and the 1^st one is known as philanthropic sponsorship which basically means sponsoring in the line of medicine, art, education, and research. Out of the 3 ways of sponsoring this would be the closest to donating as it is very community based.

The 2^nd way would be corporate sponsorship where it is basically linked to the commonly genre. The 3^rd way is the most commonly know way to sponsor. This is known as market sponsorship where organisations offer cash or gods in return for tangible revenue-oriented results.

When writing a sponsorship proposal it is always wise to remember the motive and targets. The benefit that needs to be gained and who are the VIP’s that needs to be addressed and importantly the media coverage section.

Ambush marketing is when a company is just associated with an event without any legal rights. It is a bad concept as it can destroy value of events and also the concept.

Event management deals with sports, activities, openings, community, political meeting, dinner etc.

Media coverage is important as it would mean getting coverage in the news, TV, or getting colour print. It would be visual witch would help in connecting with the audience and public. If someone is doing a product demonstration that it would mean they are presenting opportunities for a third party. Revenue generation is when an event is organised to make money.

Also the PR team needs to keep in mind the risks involved in the event and should have a plan ready in case risk management is required. The execution of the event will be good if enough time is spared for last minute detail. And finally the budget it would be wise for all Pr practitioners to know the budget. No point imagining of creating a grand plan if they do not know how much they can and should spend in the event.

i belive that any event needs to be planned in order to achieve goals this is supported by this chapter and from many other journals. The primary stage would be research and plan for any event and if these two sections are well organised the company is likely to have a successful event.