chapter 7

After reading chapter 7, I understood the core strategy and planning that goes into the job being in public relations. Before I use to think that PR was just something to a glamorous world of parties and celebrities but as I am reading each chapter I realize that that is not the case and chapter 7 just gives a more clear understanding of this topic.

This chapter makes a person understand the necessity of practically think and practicing strategies so that it is relevant to the job that the PR department of the organization is handling.

I understood that organizational need to communicate to the public so this needs to be done in a strategic way this is done by doing a number of planned activity that is designed to achieve the organization’s goal.

Public relations should come up with a clear mission, direction, values and objectives for the organization and than work towards achieving it. If they just write a mission to look good as in organization than they are not being honest and true to their consumers. This is where the PR department comes in and works closely with the marketing group to make sure that mission is actually being believed and done.

The vision and mission is very important to the organization, the vision helps lead the organization to show what they are working to archive in the future. The mission creates a communicating bridge between the present and the future (where the company is now and where they want to be in the future).

A strategic plan is like the back bone of the PR department; it is the plan that helps PR work toward achieving a successful Champaign, advertise, press release etc. this will be successful when the strategic plan is done and the topic is researched on. This would include the background, satiation analysis, main message statement, budgeting, monitoring and finally evaluating. This process helps have a look into the situation and come up with what needs to be done. There is still working that needs to be done after making a plan they need to monitor who the work is going. For example if an organization has released an advertisement they don’t just release and do nothing they evaluate how the public is responding to the advertise, and if the public is having a very negative approach to the add the PR team need to think what they need to do at that point. This strategic plan would not only work for doing a project but would also help during a crisis management.

In conclusion I can say that this chapter helped me understand the framework of how the PR team dose their work and how they plan and achieve their stated goal.