Public relation is such a subject that can be implied in so many areas. To be able to practice public relation professionally I think that we need some theory and history before we go into the business. Also knowing the key players who had contributed new ideas at an early stage to the PR profession would also help us understand how this profession actually came about.
What I understood was that during the 18490’s newspaper was not something that was available every morning it was a monthly thing so technology shows that they could print papers everyday journalists had to come up with good stories daily. This was hard as politics were very much control so entertainment became popular. Movies used newspaper for advertising purposes. But editorial writing came about much later. At this time around women were also becoming a much large audience so ‘a growing range of publications amide at woman’.
It wasn’t until the 1899 that when lots of ‘muck-ranking’ journalists came about; (this is the good part) they decided to expose all the corrupt businesses and politics so organizations started to think about improving their image and relationship with their public, I guess they realized if they didn’t clean up their act they would probably lose all their customers.
One more thing I learnt was the ‘Freedom of Press, and expression’ became very importance to the journalists. This thought came after WWII when people started to look into the fact of how journalists have such an important role to reporting true and honest news.
Theories are set to help us understand a subject better but yes two different heroes might be telling the same thing but mean something totally different what I learnt was that it help make a shape or pattern of layout of what pubic relation is all about and how it can be implied.
After reading the chapter I could say that there are was relations that are formed in an organization but I think the most important one would be the relationship with the public. Originations may send massages over to the public in forms of advertisements; films or even articles and the job of the PR team would be to conduct that information in an ethical and loyal basis. The job of PR officials might have evolved over time but these theories do give a better understanding of how it actually game about.
When I joined this course I did not understand why they had put journalism and public relationship together, but now it is totally makes sense! Facts and formats that we learn in both the subject can be used as interlinks that can help use understand and apply to both the subjects better.
What I understood was that during the 18490’s newspaper was not something that was available every morning it was a monthly thing so technology shows that they could print papers everyday journalists had to come up with good stories daily. This was hard as politics were very much control so entertainment became popular. Movies used newspaper for advertising purposes. But editorial writing came about much later. At this time around women were also becoming a much large audience so ‘a growing range of publications amide at woman’.
It wasn’t until the 1899 that when lots of ‘muck-ranking’ journalists came about; (this is the good part) they decided to expose all the corrupt businesses and politics so organizations started to think about improving their image and relationship with their public, I guess they realized if they didn’t clean up their act they would probably lose all their customers.
One more thing I learnt was the ‘Freedom of Press, and expression’ became very importance to the journalists. This thought came after WWII when people started to look into the fact of how journalists have such an important role to reporting true and honest news.
Theories are set to help us understand a subject better but yes two different heroes might be telling the same thing but mean something totally different what I learnt was that it help make a shape or pattern of layout of what pubic relation is all about and how it can be implied.
After reading the chapter I could say that there are was relations that are formed in an organization but I think the most important one would be the relationship with the public. Originations may send massages over to the public in forms of advertisements; films or even articles and the job of the PR team would be to conduct that information in an ethical and loyal basis. The job of PR officials might have evolved over time but these theories do give a better understanding of how it actually game about.
When I joined this course I did not understand why they had put journalism and public relationship together, but now it is totally makes sense! Facts and formats that we learn in both the subject can be used as interlinks that can help use understand and apply to both the subjects better.
:)
3 comments:
Hey
Good work on the blogs with some interesting points of view made. Just watch some of your English usage "implied" where you should have used "applied" and "soul" where you should have used "sole". It's such a challenge working in another language - I know I made some awful blunders when I was working in France!
Well done,
Melanie
You identify direct quotes well in you blog; however, they also need to be attributed!
An example for this week: ‘…a growing range of publications aimed at woman’ (Johnston & Zawawi 2004).
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